Brand Strategy Director building brands that customers love  

 

Led brand strategy to develop and launch award-winning omnichannel content that delivered business results:

  • Brand programming: eBay Motors YouTube long-form video series “Between 2 Rides” yielded 9MM total views, 65K total site traffic, and 35K total channel subscription growth

  • Brand Trust Campaign: eBay social-first trust campaign launched custom content across TikTok POV, SnapChat first and world lens and Pinterest exceeding all metrics

  • Built end to end brand narrative to appeal to Gen Z and Millennial audiences across categories.