Ebay Motors: Raising awareness through new YouTube series
Key Wins
Over 11M views
50K subscriptions since launch
YouTube Works Award, LA Addy Bronze, Shorty Gold and Silver, AICP Award short list.
Tapping into a thirst for fun, thrills, and cool cars
The eBay motors team wanted to increase awareness and consideration among motors enthusiasts passionate about modifying their vehicles. Tapping into a younger audience, we developed a high-octane series, partnering with well-known luminaries and influencers while putting their cars to the test. Our host of this series, Collete Davis, is a professional driver who draft-races as well as mods out her own cars. Episodes include Chris Forsberg drifting through a port filled with containers just off a ship, Emilia Hartford who races a helicopter in her super-charged C8, and Tanner Foust off-roading with his remarkable VW bug.