Ebay Motors: Raising awareness through new YouTube series

Key Wins

  • Over 11M views

  • 50K subscriptions since launch

  • YouTube Works Award, LA Addy Bronze, Shorty Gold and Silver, AICP Award short list.

 

Tapping into a thirst for fun, thrills, and cool cars

The eBay motors team wanted to increase awareness and consideration among motors enthusiasts passionate about modifying their vehicles. Tapping into a younger audience, we developed a high-octane series, partnering with well-known luminaries and influencers while putting their cars to the test. Our host of this series, Collete Davis, is a professional driver who draft-races as well as mods out her own cars. Episodes include Chris Forsberg drifting through a port filled with containers just off a ship, Emilia Hartford who races a helicopter in her super-charged C8, and Tanner Foust off-roading with his remarkable VW bug.