eBay Sneakers: launching new Instagram and Twitter handles
Key Wins
Accelerated followership growth from 0-97K in 12 months
Industry-leading engagement rate
Award-winning work: LA Addys Silver and Bronze, One Show short list, Shorty Silver
Launching a new handle
In 2020, eBay experienced significant competition from smaller, more focused competitors in the sneakers market. As part of our concerted effort win back share, we launched new Instagram and Twitter handles with focused content on sneakers. The results exceeded our expectations, growing followership to 97K, earning significant engagement rate and winning several industry awards.