eBay Watches: launching new Instagram handle

Key Wins

  • Accelerated followership growth from 0-10K in 6 months

  • Industry-leading engagement rate

  • Shorty Award finalist, Old School Meets New School

Launching a new handle

In 2020, eBay experienced significant competition from smaller, more focused competitors in the watches market. As part of our concerted effort win back share, we launched new Instagram handle with focused content on watches. Content included key partnerships with style luminaries such as Teyana Taylor, Law Roach, Iris Apfel, and Lil Yachty.