Brand and Creative Strategy

 

COMPETENCIES

  • Brand Strategy Platforms

  • Creative Strategy

  • Naming

  • Brand Architecture

  • Research & Analytics

  • Brand Expression

  • Global Brand Campaigns

  • Brand Governance

Key Highlights

  • EBAY: revitalized this storied brand to reach Gen Z and Millenials, by using innovative full-funnel brand programming approach across social platforms and digital media. achieved industry leading engagement and over 1M followers in just one year,

  • PALO ALTO NETWORKS: Developed brand strategy platform for Palo Alto Networks to enable growth from single product startup to enterprise level provider of a holistic security system.

  • JAVA: Transformed beloved developer brand into ingredient consumer brand with over 90% awareness without losing original audience.

  • THE COMPANY STORE, A HOME DEPOT COMPANY, created brand name strategy and global launch and activation plan. Trained in-house marketing and advertising team on brand strategy.